Tuesday, 9 July 2024
-- Advertisement --
Liberty Club Level3 Divers24

It's official: Suunto brand sold to Asian giant

Listen to this article Existing Suunto brand owner Amer Sports has announced its sale to Chinese consumer electronics company Liesheng. Sports watch manufacturer and Suunto dive computers has issued an official statement announcing the sale of the brand. Existing owner Amer Sports has sold the Suunto brand to Chinese company Liesheng. The new owner is
Published: January 12, 2022 - 09:00
Updated: July 22, 2023 - 23:53
It’s official: Suunto brand sold to Asian giant
Listen to this article

Existing Suunto brand owner Amer Sports has announced its sale to Chinese consumer electronics company Liesheng.

Sports watch manufacturer and Suunto dive computers has issued an official statement announcing the sale of the brand. Existing owner Amer Sports has sold the Suunto brand to Chinese company Liesheng.

-- Advertisement --

The new owner is an Asian company that focuses on the consumer electronics market. So it seems that Suunto is an ideal acquisition for it. Both parties want to close the entire transaction still in the first half of 2022.

For you as a fan, community member and user of Suunto products, this change is virtually irrelevant. The Suunto brand, our digital products and services, frequency of watch updates, data protection practices, customer care and service, all remain as normal said Heikki Norta, Suunto brand CEO and president.

Liesheng has been on the market since 2015. The company was founded in Guangdong, China and is a global player in the innovative consumer electronics industry. Products from the Liesheng portfolio are sold in more than 100 countries worldwide. The new owner also announced that Suunto will continue to operate from Vantaa, Finland.

Over the past 22 years, Amer Sports has offered Suunto a family of like-minded brands and the opportunity for global growth. I’m excited to start the next phase of our journey and join forces with Liesheng. We are a great fit because our operations, markets and products complement each other concluded Heikki Norta.

Both parties make the closing of the transaction subject to regulatory and other required approvals and the satisfaction of certain commercial conditions. The parties have agreed not to disclose or make public the details of the transaction.

Other posts
Share:
Facebook
Telegram
LinkedIn
Twitter
Pinterest
WhatsApp

About author

Marcin Pawełczyk
Marcin’s journey with diving has been an adventure. Starting as a recreational diver, he soon found himself drawn to the fascinating stories and mysteries of Baltic wrecks. After gaining experience, Marcin decided to go beyond just leisurely exploration and took his training up a notch by completing the TMX course, allowing him to explore even deeper and uncover the secrets of inaccessible places. His next challenge has been cave diving, where he is honing his skills to become a certified diver. Not content to simply take in the breathtaking beauty of underwater life, Marcin has also embraced underwater photography since 2018, capturing stunning shots that bring these worlds alive for those who are unable to experience them first-hand. Marcin’s passion for the underwater has taken him far and is sure to continue doing so as he dives into new depths and captures breathtaking images.
-- Advertisement --
freediving dive insurance dan
-- Advertisement --
Level3 Club CCR Divers24
Recent post
Do you analyze your gases and why it is so important?
Tragedy Strikes in Malta: Two Polish Divers Lose Their Lives
Celebrating PADI Women's Dive Day: An Exclusive Interview with Katie Thompson
Introducing the Divesoft Reel
Baltictech Conference, last days to catch tickets at discounted price.
Marcin Bramson Discusses His Switch to Divesoft Liberty and the Future of Rebreather Diving
Lungfish Orca v6 Rebreather Achieves CE Certification
You haven't read yet
Tragedy Strikes in Malta: Two Polish Divers Lose Their Lives
Celebrating PADI Women's Dive Day: An Exclusive Interview with Katie Thompson
Introducing the Divesoft Reel
Baltictech Conference, last days to catch tickets at discounted price.
Marcin Bramson Discusses His Switch to Divesoft Liberty and the Future of Rebreather Diving
Lungfish Orca v6 Rebreather Achieves CE Certification

Search...

The Divers24 portal is currently the largest online medium treating diving in Poland. Since 2010 we have been providing interesting and important information from Poland and around the world on all forms of diving and related activities.

Contact us: info@divers24.com