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A new record number of PADI certificates!

In 2017, PADI training centres trained more divers than in any other year in its history! The organisation aims to improve on the excellent results achieved last year and wants to help dive centres and resorts exceed their business targets for 2018. To this end, PADI Americas has enhanced its marketing support programmes, offering a
Published: March 28, 2018 - 13:43
Updated: July 22, 2023 - 16:40
A new record number of PADI certificates!

In 2017, PADI training centres trained more divers than in any other year in its history! The organisation aims to improve on the excellent results achieved last year and wants to help dive centres and resorts exceed their business targets for 2018.

To this end, PADI Americas has enhanced its marketing support programmes, offering a personalised approach to working with PADI centres to further improve performance through a personalised business development strategy.

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According to the newly developed Marketing Co-op programme for 2018, PADI’s marketing advisory team will work closely with PADI dive centres and resorts in the Americas.

From mid-March, the co-op will provide a three-month individual marketing consultancy programme to help PADI dive centres further develop their marketing strategies and online advertising to reach new divers and improve their marketing effectiveness.

In addition, PADI Americas marketing managers are to act as intermediaries for expert advice and specially developed tools to help the organisation’s affiliated centres to continually develop.

Whether through face-to-face meetings or contact via phone and email, these professionals are readily available to answer questions and develop creative solutions to meet the unique and specific needs of each PADI member.

[blockquote style=”2″]”I can already see the effect of PADI on our team. I’m excited about implementing the new ideas that PADI has given us and, as a well-“oiled” PADI Five Star Resort, I can’t wait to see what the 2018 season brings. “said Bob Bunkley, owner of Atlantic Pro Divers in Jacksonville Beach, Florida, which achieved PADI Five Star Resort status this year. “I am fortunate to work with a great team that now has much better tools to work with, thanks to PADI, to meet the needs of our customers.”[/blockquote]

In conjunction with dedicated marketing support, member conventions such as the PADI Business Academy and Member Forums continue to be organised.

With its global reach, the PADI organisation is actively working with the best traditional and modern media to highlight PADI dive centres and centres and ensure they are well positioned in these media.

Regardless of the region in which the centres are located, PADI’s marketing team is committed to providing them with additional exposure to enable them to reach new and diverse audiences and provide assistance in their quest for continued growth.

Source: padi.com

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About author

Tomasz Andrukajtis
Editor-in-chief of the DIVERS24 portal and magazine. Responsible for obtaining, translating and developing content. He also supervises all publications. Achived his first diving certification – P1 CMAS, in 2000. Has a degree in journalism and social communication. In the diving industry since 2008.
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