Reel Diving and Shearwater Research Announce Strategic Distribution Partnership

Reel Diving, a leading European distributor specializing in high-quality diving equipment, is pleased to announce a new strategic partnership with Shearwater Research Inc., the world’s foremost brand in underwater electronics renowned for their powerful, straightforward, and dependable dive computers.

This collaboration marks an exciting development in the diving industry, combining Reel Diving’s extensive distribution network with Shearwater Research’s innovative technology to offer divers unparalleled access to top-tier diving gear.

-- Advertisement --

Through this partnership, both companies aim to enhance the diving experience by providing exceptional products that meet the highest standards of performance and reliability. Divers across Europe can now look forward to an expanded availability of Shearwater’s cutting-edge dive computers, supported by Reel Diving’s trusted distribution expertise.

Reel Diving is deeply connected to the diving communities in its market and is driven by a passion for diving and exploration. Their 1000 m² facility in Gothenburg houses a comprehensive inventory of dive gear, supported by a team of 12 employees. Additionally, Reel Diving has recently expanded its operations with a new subsidiary in the UK, enhancing its service and support capabilities in that region. Their long-standing commitment to the technical diving community through specialized events, education, and integration of their Reel Diving Team, is a strong foundation that will allow them to bring Shearwater products to more divers throughout the region.

Since its inception twenty years ago in 2004, Shearwater Research Inc. has been propelled by the obsession that divers need powerful, simple, and reliable tools underwater. By introducing a fresh perspective to dive computers that included a simple, intuitive user interface, Shearwater Research Inc. set the bar for dive computers and rebreather control systems. Today, the company is focused on continually improving its core dive computer and rebreather controller product line with the same goals in mind.

This strategic partnership aims to consolidate the European market and expand the Shearwater sales network, significantly bolstering Shearwater’s brand presence and accessibility across Europe. By leveraging Reel Diving’s extensive distribution channels and deep community connections, Shearwater will be able to reach divers in 25 European countries, including Scandinavia, the UK, Ireland, Malta, Poland, the Baltic states, the Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Slovenia, Croatia, North Macedonia, Serbia, Montenegro, Bosnia and Herzegovina, Albania, and Greece.

“This partnership with Reel Diving is a significant step for Shearwater,” said Josh Horoshok, Shearwater VP of Sales & Marketing. “Reel’s dedication to bringing inventory closer to our dealers, coupled with their incredible customer service, product knowledge training, and regional marketing efforts, makes them a great partner for us. We are confident that this collaboration will enhance the availability and support of Shearwater products, ensuring divers across Europe can benefit from our innovative dive equipment.”

This collaboration will enhance Shearwater’s reputation as a leading innovator in dive computer technology, ensuring that more divers can experience the benefits of their powerful, simple, and reliable dive equipment.

Reel Diving expansion in UK.

Reel Diving continues to strengthen its presence in the European market with a significant expansion. As of June 17, they have taken over the Divemaster Scuba facility in Nottingham, rebranding it as Reel Diving UK. This facility will be transformed from a retail and recreational training center into an authorized service and warranty center for Santi, Suex, Halcyon, Ammonite, and Shark products. Additionally, it will serve as a training facility for Reel Diving dealers, further solidifying their commitment to providing top-tier diving equipment and support.